Speak to one of our advisers today on

01727 298298

Outstanding Knowledge,

Exceptional Service, Great Results


Traditionally, property finance can be complicated and finding the right mortgage can be daunting and time consuming. This is why it is imperative to have an expert who can not only help you find the right mortgage, but also help you choose a suitable mortgage for your needs.

At First Strategy we specialise in all types of mortgages, whether you are a first-time buyer, home mover, first-time landlord, property investor, or simply looking for a better deal on your mortgage, our priority is to make getting a mortgage as straightforward and stress free as possible.

The Honest Approach


We are proud to be different in the way we do things – we will always put you first. We have built a successful business by being straightforward, down-to-earth, transparent and honest with our customers.
Our clients are individuals and their circumstances are individual to them, which is why we don’t work to a ‘one size fits all’ solution. Instead we believe in only giving bespoke professional advice, tailored to each individual’s circumstances.

We Put You First – Always

As our customer,  you are our number one priority.  We will never be swayed by provider incentives, instead by being a mortgage broker we can really look after your needs, with access to exclusive rates and mortgages from across the market.

Down To Earth Approach

We may speak ‘mortgage language’ behind the scenes, but we appreciate that not everyone will understand this jargon, that’s why we promise to explain everything in plain English so that you can make an informed decision.

Easy And Hassle Free

We will support you at every step, from start to finish. Our team of dedicated mortgage advisers will be on hand to guide you throughout the whole process, making your experience as hassle free as possible.

We Know Our Stuff

Everyone claims this,  but we really do! We’re a young, fresh and forward thinking business, with a combined 20 years of experience behind us.



Whatever your objectives or circumstances we offer a full range of solutions. Our specialist mortgage and protection advisers have access to a panel of over 50 lenders  and can provide you with a wide range of products, lenders and insurers to suit your needs.



Whether you are a first-time buyer, seasoned homeowner, first-time landlord, or a property investor, we will always assess your individual circumstances to deliver the most suitable mortgage solution.

We give advice on a wide range of mortgages:

  • First Time Buyer
  • Remortgaging
  • Buy-to-Let Mortgages
  • Shared Ownership
  • Let-to-Buy Mortgages
  • Moving Home Mortgages
    (Porting your existing mortgage)
  • Home Purchase Plan
  • Houses with Multiple Occupancy (HMO’s)
  • Bridging Finance
  • Second Charge Mortgages
  • Shared Equity Mortgages (Help to Buy Equity Loans)
  • Complex Mortgage


Some Bridging Finance, Buy to Let and Let to Buy mortgages is not regulated by the Financial Conduct Authority.



Sourcing the right commercial mortgage can be complicated and a time consuming exercise. First Strategy has considerable expertise in this area, with access to all mainstream and specialist lenders.

We offer the following solutions:

  • Commercial Mortgages
  • Business Finance
  • Limited Company Buy-to-Lets
  • Bridging Finance
  • Development Finance

We may refer enquiries for commercial/development finance to a third party

Commercial mortgages, some Bridging Finance and Buy to Let mortgages are not regulated by the Financial Conduct Authority.



We are a responsible broker. We’ll help you protect your home or investment property in case the worst happens. Our expert advisers will assess your individual circumstances and recommend tailored life, critical illness and home insurance solutions for you.

Protecting yourself, your family and your home:

  • First Time Buyer
  • Remortgaging
  • Buy-to-Let Mortgages
  • Protecting Yourself – Critical Illness Cover
  • Protecting Your Income – Permanent Health Insurance (PHI) or Accident, Sickness and Unemployment (ASU)
  • Protecting Your Family – Life Insurance
    Protecting your Home – Building & Content Insurance
  • Protecting Your Buy-to Let Investment – Landlord Insurance
  • Protecting Your Business – Liability & Indemnity Insurance
  • Protecting Your Health – Private Medical Insurance

Protection plans usually have no cash in value at anytime and will cease at the end of the term. If premiums are not maintained, then cover will lapse. 


First Strategy’s continued growth is in part due to the strong partnerships we have created with established businesses across the country. We take great pride with the partners we work with and ensure we provide each partner and their clients with the highest level of support and guidance. This is why we make sure we meet each company and understand their business needs.

We provide an invaluable service that our partners can offer their clients. Whether you are an estate agent*, accountant*, solicitor*, independent financial adviser, or indeed work in any other sector, we aim to do everything in order to support you and your clients.

Why not join our partner programme?

*The services promoted here are not part of the Openwork offering and are offered in our own right. Openwork Limited accept no responsibility for this aspect of our business. These services are not regulated by the Financial Conduct Authority.

Access To Market Leading Exclusive Mortgage Rates For Your Clients
Tailored Bespoke Campaigns, Please Feel Free To Contact Us To Discuss Any Ideas You May Have
Seasonal Incentives And Rewards For All Partners
Huge Range Of Resources For Your Use

To generate extra revenue for your business with a professional and reliable partner, please email us on info@firststrategyfs.co.uk

Couldn't recommend First Strategy Mortgage Services enough - throughout the entire process they were incredibly professional and responsive, helping us through all manner of questions and queries.

All work was done to a really high, professional standard and they were very flexible when our demands or needs changed, and they ran us through every outcome and scenario. Moreover, they saved us a huge amount which we are really grateful for, and we felt sure we were getting the best mortgage available to us.

Invaluable service, would use time and time again.

Jack KHertfordshire

Mahmud Khan has been our Mortgage Adviser for many years and is a great support to us each time we have come to remortgage.
He is patient and thorough. Very quick to respond to any queries and helpful in finding the best Mortgage to suit our requirements! He has saved us a lot of stress over the years and I would not hesitate to recommend him.

April JHertfordshire

First Strategy Mortgage Services provided me an excellent service. Spoke to Imran, he guided me through the whole process from start to finish. Any doubts or questions I had, he answered them and made me feel at ease. Would highly recommend. Brilliant service!

Manwar SBedfordshire

First Strategy Mortgage Services provided an excellent service. Imran is very knowledgeable and kept me informed the all time. I will definitely use his services again.

Julia JBedfordshire

From start to finish the experience was outstanding and also managed to have my remortgage completed before they’re expected completion date. Which saved me so much!

I would certainly be coming back and would highly recommend to my friends and family.

M AkbarBedfordshire

Contact Us

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2 Victoria Square

Fountain Court

St Albans



Phone 01727 298298

Email info@firststrategyfs.co.uk